Littmann Stethoscopes
Project Goal
Increase brand awareness and product sales through strategic paid and organic social campaigns, while maintaining brand consistency and engagement across multiple platforms.Creative Process
Directed U.S. and Canada paid social campaigns across Meta, LinkedIn, Pinterest, and YouTube, building, optimizing, and monitoring ads daily for peak performance and budget efficiency.Collaborated with the campaign and web teams to identify featured products, guide creative direction, and review conversion data (link clicks, purchases, etc.).Led the brand’s organic social strategy by developing content, writing copy, and overseeing day to day posting for consistent engagement.Produced in-depth campaign recap decks highlighting insights and data to inform future strategy.
Organic Content Examples
Results
Paid
69.7M
52.9%
798K
+200%
total link clicks (+631.9% from previous year)
increase in click through rate
Organic
impressions across Meta
increase in engagement rate
total engagements (+119.7% from previous year)
increase in overall content reach
decrease in cost per link click
total impressions
67.4%
4M
136,925%
322K
Gorilla Made Products
Project Goal
Increase brand awareness, drive sales of Gorilla products, and cultivate a passionate online following through authentic, community-driven storytelling.Creative Process
Built a social strategy centered on user-generated content and influencer partnerships featuring real Gorilla owners in action.Highlighted brand credibility and community enthusiasm through authentic creator and customer stories.Advised on paid post boosting to expand reach and engagement, ensuring top-performing content reached new audiences.Contributed to original content creation for Gorilla’s social platforms, reinforcing a consistent and energetic brand voice.
Organic Content Examples
Results
increase in Facebook following
increase in Instagram content interactions
1,214
+8%
+100%
+40%
increase in Instagram page reach
new Instagram followers (+130.4%)
EverBlock Systems
Project Goal
Increase EverBlock’s online brand presence, define a target audience, and highlight the versatility of its products through strategic social media content and community engagement.Creative Process
Oversaw social media content and posting strategy that showcased the versatility of EverBlock’s modular products.Coordinated influencer and business partnerships to demonstrate creative use cases from office partitions to event builds.Supported product photo and video shoots to capture fresh visuals and maintain brand consistency.Established a steady posting cadence, and engaged actively with followers to grow community connection.
Organic Content Examples
Results
+2.1%
+100%
increase in Facebook page reach
increase in Instagram content interactions
Instagram link clicks (+528.9%)
new Instagram followers (+655.9%)
839
5,660
Wagner SprayTech
Project Goal
Increase link clicks and website traffic through consistent, data-driven paid social ads on Meta platforms.Creative Process
Executed the paid social strategy by boosting six ads biweekly, with a $250 budget per ad.Researched and analyzed ongoing performance to identify top-performing, product-focused content for promotion.Recommended creative and targeting updates to maximize link clicks, budget efficiency, and brand visibility through consistent amplification.
Results
+38.7%
629,152
increase in Facebook content interactions
Facebook link clicks (+99.7%)
Rainbow Play Systems
Project Goal
Showcase Rainbow Play Systems as a trusted, family-oriented brand with a wide variety of playsets designed for all ages while strengthening online engagement and community connection.Creative Process
Curated and scheduled organic and user-generated content to highlight product variety and brand personality.Collaborated with local dealers and showrooms to feature installations in diverse locations and drive awareness.Assisted with photo and video shoots capturing families enjoying Rainbow Playsets, emphasizing creativity and fun.
Organic Content Examples
Results
403
2,574
increase in Instagram content interactions (+100%)
new Instagram followers
Rainy Lake Houseboats
Project Goal
Establish a stronger online presence and promote Rainy Lake Houseboat rentals during peak travel seasons by highlighting the full experience.Creative Process
Developed and executed content strategy centered on lake-life storytelling.Showcased guest experiences from fishing and kayaking to exploring Voyageurs National Park to inspire future travelers.Integrated user-generated content and testimonials to strengthen authenticity and encourage bookings.
Organic Content Examples
Results
Facebook content link clicks (+15.5%)
increase in Instagram content reach
1,254
new followers across Meta platforms
+211%
13,737
Ocean Spray
Project Goal
As part of the American Advertising Federation’s National Student Advertising Competition, my team was challenged to develop a 360° advertising campaign that attracted more millennials to Ocean Spray, expanding beyond their strong baby boomer audience.Creative Process
Conducted in-depth market research on millennial values, behaviors, and media consumption.Crafted a fully integrated campaign that included creative concepts, media strategy, and activation ideas.Contributed to the design and writing of a comprehensive plansbook.Presented the campaign to a panel of judges, earning 2nd place overall in our district.
Tai Pei
Project Goal
As part of the American Advertising Federation’s National Student Advertising Competition, my team developed a 360° campaign for Tai Pei Frozen Foods, aiming to increase awareness and consumption among Gen Z and college-aged consumers.Creative Process
Conducted audience research to uncover Gen Z preferences and lifestyle behaviors.Developed creative messaging and media strategies that aligned with on the go, budget-friendly meal habits.Helped produce a full plansbook outlining creative, media, and PR tactics.Presented the campaign to judges, earning 3rd place overall in our district.