Littmann Stethoscopes

Littmann Stethoscopes, part of Solventum (formerly 3M), is one of the world’s leading and most trusted stethoscope brands, known for its precision and innovation in the medical field.
I supported the U.S. and Canada marketing teams in leading Littmann’s influencer initiatives, collaborating closely with a small internal team to coordinate partnerships and campaign deliverables.
We partnered with an external influencer agency to identify and onboard creators who authentically represented Littmann’s values and audience. I provided creative feedback, reviewed and approved content, and ensured all collaborations adhered to brand guidelines and medical compliance requirements. This hands-on approach maintained brand integrity while driving meaningful engagement and awareness within the healthcare community.
- 42.M total impressions
- +19.8% increase in click through rate
- 6.8M total engagements
- $301K total spend in 2024

Gorilla Made Products

Gorilla Made Products manufactures durable, high-performance tools and equipment built for professionals and everyday DIYers. The goal of this influencer program was to strengthen brand presence, grow social following, and highlight how real people use and love Gorilla products in their daily lives.
As part of the influencer marketing team, I managed Gorilla’s influencer partnerships from start to finish. I curated influencer lists that aligned with the brand’s voice and audience, secured client approvals, and led all outreach and communication efforts.
I focused on identifying creators whose content naturally aligned with Gorilla’s brand story, emphasizing authenticity and everyday use. Once influencers were approved, I handled contracts, product fulfillment, and provided creative direction to ensure consistent, engaging content. After posting, I tracked performance analytics to measure engagement and campaign success.
Over the course of 6 months, we partnered with over 30 influencers.
- Total Views: 1,096,984
- Likes: 30,909
- Shares: 9,152
- Comments: 991
- Saves: 8,326
- Total Engagements: 49,378

EverBlock Systems creates durable, weatherproof blocks that can be used to build large-scale, creative structures. The goal of their influencer program was to showcase the versatility of their products through engaging social content and inspire their audience with real-world use cases.
I managed EverBlock’s influencer program, overseeing all aspects of partnership development and execution. This included identifying potential creators, managing outreach and contracts, and coordinating the delivery of products for content creation. I also guided influencers on campaign direction to ensure posts highlighted the unique ways EverBlocks could be used.
The program aimed to partner with 1–2 influencers each month to consistently showcase the brand and demonstrate product versatility. I curated influencers whose audiences aligned with EverBlock’s creative and DIY-focused demographic, managed timelines and logistics, and ensured content was posted according to campaign goals. Post-campaign, I reviewed analytics to track reach and engagement, measuring the effectiveness of each partnership.
We partnered with 7 micro-influencers over the course of six months.
- Total comments: 41
- Total shares: 17
- Total engagements: 251

Minnesota Opera partnered with Some Great People to increase awareness and engagement among younger and more diverse audiences. The Opera sought to promote its Gala events and performances, while modernizing its brand presence and building authentic connections with local communities.
As part of the influencer marketing team, I helped research and coordinate influencers who aligned with the campaign’s goals. I managed communication, content coordination, and campaign tracking to ensure each collaboration authentically represented both the influencers’ voices and the Opera’s mission to reach new audiences.
Our team identified a group of diverse, Minneapolis-based creators whose content naturally connected with younger and multicultural audiences. Each influencer attended Minnesota Opera events and created social content that highlighted their experiences, encouraging followers to engage with the brand and explore upcoming performances.
Overall campaign reached 32K+ individuals and received overwhelmingly positive feedback from both the Opera and participants.
Paxyshia Yang
- Reach: 3,140 accounts
- Engagement Rate: 1.5%
Eric Komo
- Reach: 2,137 accounts
- Engagement Rate: 8%
Aaron Komo
- Reach: 8,244 accounts
- Engagement Rate: 9%
Eric x Aaron Collaboration Post
- Reach: 2,219 accounts
- Engagement Rate: 5%

Some Great People was a creative marketing agency that connected brands with authentic, local voices through influencer and social partnerships. While there, I directly managed a local influencer, serving as the bridge between her and brand partners to ensure cohesive, high-impact collaborations.
I acted as the influencer’s liaison, managing all brand communications and partnership logistics. I researched and pitched potential collaborations with companies that aligned with her personal brand, developed creative content ideas, and oversaw the execution of sponsored campaigns.
My approach centered on building long-term, authentic relationships with local and regional brands. I assisted in content creation, managed posting schedules, and tracked campaign performance to deliver results and insights back to brand partners. Through consistent communication and thoughtful collaboration, I helped strengthen both the influencer’s brand presence and her partnerships within the community.
Here’s a snapshot of performance results from two notable brand partnerships I managed.
@GoodwillMN
- Instagram Reel reached 5,785 accounts and was played 6,518 times
- Supporting static post reached 894 accounts/impressions
@NatureLakeClean
- Instagram giveaway post reached 2,170 accounts, with 200 content interactions and 2,255 impressions
- Instagram Stories reached 1,026 accounts
- TikTok video reached 520 viewers and was played 557 times